Joining the Premier League’s creative team in September 2024 I have been working across a range of projects from TV adverts to social content to new business marketing projects.
I have worked across five bespoke Premier League TV adverts as director and editor for matches including Arsenal V Tottenham and Arsenal V Manchester City. These adverts are given to over 50 broadcasters globally, expecting to reach audiences of over 200 million people. While Premier League Productions distributes exclusively to non-UK broadcasters, my adverts have been picked up by Sky Sports UK on multiple occasions. A rare occurrence for the business.
Recently I have been given the responsibility of leading a new social series named PL Wrapped. My aim for this series was to establish a long standing collaborative relationship between the Premier League and UK music artists. Since my appointment the series has gone from averaging 250,000 views to over 1.1 million weekly views. We have now worked with UK grime artists such as P Money and Capo Lee with the plan to expand further into the electronic music scene with Fred Again..
Premier League
TV Adverts
Social
Pitches
Marketing
PL Postcards
Snippets