Joining the Premier League’s creative team in 2024 I have been working across a range of projects. From TV adverts, to social campaigns, to new business marketing projects.

I have worked across seven Premier League TV adverts as a director, AP and editor for matches including Arsenal V Tottenham and Arsenal V Manchester City. These adverts are given to over 50 broadcasters globally, expecting to reach audiences of over 200 million people. While Premier League Productions distributes exclusively to non-UK broadcasters, my adverts have been picked up by Sky Sports UK on multiple occasions. A rare occurrence for the business.

Recently I have been given the responsibility of leading a new social series named PL Wrapped. My aim for this series was to establish a long standing collaborative relationship between the Premier League and UK music artists. Since my appointment the series has gone from averaging 250,000 views to over 1.1 million weekly views. We have now worked with UK grime artists such as P Money and Capo Lee with the plan to expand further into the electronic music scene with Fred Again..

Premier League

TV Adverts

Social

Pitches / Concepts

Whilst having experience and a background in pitching and crafting decks from my time at Bazooka Media, I have honed my abilities with the help of some of the best creative directors in the industry.

Above: Two animatics I made as part of my pitch for a new social and TV campaign focusing on the heroes of the Premier League. Creating characters out of their unique qualities. This series will be going into development later this year.

Below: My Tyne-Wear Derby deck, followed by the execution.

Below: My deck for a new social campaign named PL Wrapped, focused on creating a strong link between the UK underground music scene and the Premier League.

Marketing

PL Postcards

Snippets